Video Optimization

Videos are the most common non-website elements that appear in search results. Therefore, whether your videos are hosted on your site, or posted to a video sharing site, we will work with you to optimize every aspect of your video library. In addition to analyzing and optimizing file formats, metadata, on-site content and usability, we will also create an environment that encourages inbound links and video sharing.

Working to make your videos more readily available to search engines is only the first step in increasing viewership. Customizing how your video will appear in search results and enabling users to embed videos, post comments, subscribe to your feeds, and utilize their social networking/bookmarking tools are all part of how Proximity Search can help create a substantial increase in the reach and visibility of your videos.

Image Optimization

Image-based searches have increased in popularity as search engines become more efficient at indexing and sorting images on the web. By properly formatting and integrating images into your website, Proximity Search can help improve not only your visibility in image-based search results, but also indirectly augment your organic text-based search presence. Because select images will often be placed at the top of organic search results for certain queries, we  will ensure that every possible effort is taken to properly optimize your images.